Here are some of my reactions to some of the myths that the Obama administration is promoting about the new 54mpg-by-2025 CAFE plan.
"Cars will still be affordable"--no, not exactly. Â The government's estimate on the average mark-up to meet CAFE was around $2,000/car. Â However, realize that this is based on various assumptions, which may not play out, and probably does not take unintended market consequences into account. Â If batteries continue to be very expensive; if there is a shortage of key materials because everyone is rushing to electrify; large vehicles may have to be over-priced to offset losses on small vehicles, and etc. Â The other unintended side effects: i f cars are more expensive up front, financing will be harder to get for some customers, causing lost sales. Â People will hold on to used cars longer, making used cars more expensive, and ironically, reducing fleet fuel economy and safety.
"Consumers will be able to choose" -- Actually, I see consumers being pushed towards smaller, lighter vehicles and hybrid-electric vehicles, giving up some utility and cargo capacity. Â I also larger vehicles like pickup trucks becoming more expensive. Â The wealthy will be able to buy whatever they want, even V8 powered muscle cars, but the average joe will be pushed towards small cars.
"This will create jobs" -- dubious. Â Yes, you may need more engineers to engineer the advanced fuel saving powertrains. Â However, that may be offset by losses in dealerships and other secondary jobs, if overall new car volume goes down. Â And if China starts importing cheap fuel efficient or battery electric cars down the road, undercutting the American makers, expect job losses. Â If new car volume is reduced, manufacturing jobs will suffer also.
"Energy Independence" -- sort of. Â Less oil use is good, for that goal. Â And so is electrification. Â However, the raw materials of electric vehicles--rare earth metals like neodymium, and battery components like lithium, are overwhelmingly supplied by countries like China and Russia. Â We will be at the mercy of a different sort of cartel.
"Good for the middle class" -- Higher cost vehicles, less choice in the market, older average age of vehicles on the road, possible job losses in dealerships and manufacturing plants. Â The only thing good here for the middle class is a smaller gas bill.
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